wey ghItlhvam choH 'ov
Alba wovmoHwI’ jenDaq HuS meQbogh vIychorgh wey ‘e’ qaSpu’DI’ yopwaH bID poH qaStaHvIS malja”e’, Dup lun maghomchugh ‘ov ’emvo’ mIch, mIch wuq. qaStaHvIS España, ‘e’ Daj bets. laSvargh wa’DIch qaSpu’DI’ ‘ej , qaStaHvIS ‘ej ghItlh vIchIDmeH, Qatlh Qu’ neH ‘e’ Alba wovmoHwI’ wey lun neH española ‘ej qo’ malja”e’ chaw’ mIw qar je Fandom.
puS hus meqbogh viychorgh mill jendaq latlh mamej
Alba wovmoHwI’ ‘e’ tlhoQ jendaq hus meqbogh viychorgh Daghajbogh je jInmol chu’ pa’ yoS nuqDaq jenDaq HuS meQbogh vIychorgh Sor ghaj lIng wey qar. qaStaHvIS Argamasilla de Alba (Ciudad Real), jav nuvpu’ je Qeq Such nuvpu’ jendaq hus meqbogh viychorgh, qo’ HochDaq Daj ‘Iv laH laSvargh mIw vIychorgh yaj wa’DIch ghopDu’ qach chaH. pIm jInmol, ‘ej, lun neH malja”e’ je wey qa’majvaD nab cher lIS qaD Daghajbogh wovmoHwI’ Alba raSDaq jIHtaH ‘ej baS Fandom QaH ghaj.
wey lo'laHghach cha'
tlhoQ nov quchwI’pu’mo’ batlhchaj je hus meqbogh viychorgh ngoD ‘ej bal mIw jendaq ghaj je potlh Doch Alba wovmoHwI’. QamchoHmo’ jIblIj Hoch tlhegh tlhoQ vuDmey’e’ majQa’ veqlarghlI’ tlhIv je SoHbogh Doch hus meqbogh viychorgh jendaq yotlhmeyvo’ qa’ ‘ej: je mIch Doch chepmoH ‘utmo’ Dujvam cha’ neH chaH. qeng Fandom wey nuH malja”e’, ‘ut lun choH, wey vIleghDI’ chenmoHwI’ ‘ej Dup tlhegh vIlegh.





lang potlh wa’ tugh ‘e’ DujlIj ‘obmaQ wey QumpIn, cha’be’mo’ ghob’e’ Daqvo’ qaStaHvIS Hoch contact cher je Alba wovmoHwI’. [ghot’e’ Damoj Alba wovmoHwI’ yester QamchoHmo’ jIblIj, Hoch tlhegh chab DeSDu’ patlh nIv wejwa’. ghaHDaq. QamchoHmo’ jIblIj Hoch tlhegh ‘ej DanoHmeH potlhmeyDaq potlhvamvaD hus meqbogh viychorgh jendaq SuD je matay’DI’ DIvI’ lutu’lu’bej ‘oQqar, chu’ toj ‘ov qo’ naghmey lutu’lu’bej je.
ghItlhvam choH wey
vo’ mungDaj, logo De la jabbI’ID ‘etlhDaj lel chay’ lut Firefly chenmoH vo’ jenDaq HuS meQbogh vIychorgh Sor chal petals je qon lo’ Alba wovmoHwI’.


jatlh Degh, lang poj Sum qay”a’ vI’Iprup cher wey. chaq mIllogh, qeS ‘oH Hergh, DuHbe’ lo’. ‘ach ‘ut taH chut lulajpu’bogh reH yIntagh jIHMej Qu’ wey ‘e’ chenmoH. tel ghargh pol je wey ghItlhvam qej ‘e’.
reH chut lulajpu’bogh chu’ vIchIDmeH, Qatlh Qu’ ralqu’nIStaH Degh Hot, ralqu’nIStaH recognizable naQ Degh je wey Degh yap HoS je vuDmey’e’ leH. qaSpu’DI’ puS ‘etlhvI’lIj maH ‘ej recognizable tel ghargh ‘e’ Qap je wey. jenDaq HuS meQbogh vIychorgh nen mIw Hoch QIb SuD je ‘ej QuQ ‘e’, je.
wovmoHwI' Mancha
‘eH malja’Daq vIchIDmeH, Qatlh Qu’, mIp yIjatlh vIchIDmeH, Qatlh Qu’ Hay’DI’ ‘e’ Qap vo’ lun ghItlh nuq, wey lay’, QIn ngaQHa’moHwI’mey, ‘uybogh pegh, bIngDaq ghItlh leghlu’ ‘ej bebvo’ je, yopwaH bID, Hoch mIS je ‘ang qabDaj nuq ghIq Alba wovmoHwI’ vaj maH Hach Fandom , ghItlhvam QIn reH Daqvo’, qaStaHvIS Hoch ghu’ wey.
lan nuq ghIq vIchIDmeH, Qatlh Qu’ axis neH DoQ “chep tIH jan De la mancha”, Hay’DI’ chenmoH DaneHbogh yIta’ Alba wovmoHwI’ moj ’emvo’ tlhoQ Doch Castilla La-Mancha je qeqmeH qo’ malja”e’ vo’ lutu’lu’bej. cher ghegh Alba wovmoHwI waw’ tlha’ DIvI’: maHvaD SuD chaw’ ‘ej qatlho’ chIp, ghaH jIHMej tlhoQ Qorgh leH maH wejwa’ maH hus meqbogh viychorgh, De la Mancha situating DeSDu’ nach Sep ‘e’ jendaq hus meqbogh viychorgh laHlIj nIv lIng jendaq potlhmeyDaq.
"El brillo de La Mancha" refers to the nomenclature (light - brightness), its location and its roots with the territory and nature.
On the rhetorical level, this slogan plays at the metonymic level with the reference to jenDaq HuS meQbogh vIychorgh with the word brightness and metaphorically with the meaning of reference or guide. The brightness of La Mancha, therefore, is the jenDaq HuS meQbogh vIychorgh itself and also the activity of Luz de Alba, which stands as a reference in that geographical demarcation and also as a benchmark in the olive sector.
Brand messages
To adapt its communications to the needs of a brand with such a complex architecture, Fandom set up a series of key messages that complete the communication and help to establish the strategic axes in which the brand should be positioned.
The importance of having a design to compete
Throughout the process of transforming Luz de Alba, the company was finding a certainty that still resists for many Spanish companies: design is an indispensable tool to compete in a global market and to achieve the desired positioning of your brand in the mind of the consumer. If the story of a brand, its advantages and its proposals, revolve around certain ideas, an adequate and effective design must collect that essence and build a brand that is quickly recognizable by consumers.
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