HORRORES EJEMPLARES wey 'a ghIH 'e' Cervantes Sumbej Suq pobIQ
  • #BrandedContentCervantino
  • #JuegoInmersivo
  • #NarracionTransmedia
  • #BrandedContentCervantino
  • #JuegoInmersivo
  • #NarracionTransmedia

wey 'a ghIH 'e' Cervantes Sumbej Suq pobIQ

rInpa’ wanI’ IV vatlh DIS poH Cervantes, Fandom ghoQIjneS veng yejquv Alcalá qaD: Miguel de Cervantes chu’ DavoqmoHDI’. ‘ej Sumbej Qup wa’ qem. qaD laj ‘ej ‘oH taS pong lut qoD, chenmoH Quj ‘ej vegh pIm mIw lut ‘e’ rIn qaStaHvIS wanI’ baS qIj Halloween ram Fandom. ‘oH puS 10,000 nuv.

patmey lulo'ta'

‘eH yejquv pobIQ veng Alcalá de Henares Cervantes SeHmo’ Sumbej Qup Datoy’taHvIS DIS 100 paq chenmoHwI’ Hegh wanI’. pa’ nuqDaq bogh ghaH veng Cervantes. pagh ‘ech SoH per DIS wanI’ Hoch bIquv, Cervantes chuq je wej qaStaHvIS jaj choltaH law’ QupwI’pu’. vaj, ‘ut jISaHchugh jInISbej tojmeH Miguel de Cervantes lut DaH je lo’ nuq QupwI’pu’ qach. vo’ renewal nargh qech: “vuDmeyvetlh ejemplares” chay’ wey jegh jatlhHa’law’ wIgh yej’an wa’ Hach joq.

Agencia publicidad Alcala de Henares

vuDmeyvetlh Cervantinos

. vudmeyvetlh ejemplares ‘utmo’ Dujvam Halloween lopno’ tlhap vegh lut qech ‘e’ qaStaHvIS moQ muDechbej legh maH. aspects ‘e’ engagement chenmoH wa’ ‘ay’ epic. ‘uybogh pegh ‘e’ naQ jatlhchu’ ghaH ‘e’ nej. ‘ut lut tlhaQ vIHtaHbogh Cervantes chenmoH, ‘oH Ha’, ‘oH chenmoH DoS jImonqa’ ‘ej Hoch Dun wanI’octubre 31.

chenmoH vuDmeyvetlh plot lut. kash Cervantes ngo’ mojpu’ necromancer DaH Ha’ yIn Halloween ram paq chenmoHwI’ ghu’vammo’ pagh ‘ej pIn’a’ qo’ tagh pe’vIl mIgh ‘Iv. ‘ej bebvo’, De’ qach je lut, mej (vuDmey’e’ qoghDu’DajDaq, facebook je qoghDu’DajDaq wey yejHaD plot… ‘ej) lut. 31st, chut lulajpu’bogh Quj pa”e’ app lo’ QamchoHmo’ jIblIj Hoch tlhegh ‘oH je law’ DawI’pu’ ‘ej vagh Dun chu’.

wa' lut, nIvbogh lutmey

pIm qej ‘ej ghoD nuqDaq puS 100 ngoD maH ‘ej lut Quv ‘ach Qatlh ghajHa’ghach Sey ‘ej yIntagh jIHMej Fandom wa’. qaStaHvIS wa’DIch Daq, pa’ baS dr, mej ‘op lumerlaw’lu’bogh tu’ ja’ Qup valbe’chugh, youtube. pong vaj Hoch qoghDu’DajDaq vuDmey’e’ ‘ej yejHaD chonayta’ pov. Wikipedia vIHtaHbogh vuDmey’e’ ‘e’ ’emDaq pov jaj je chenmoH maH.

qIm pIHbogh laHwIj qaStaHvIS len valbe’chugh Qup. qIm yej’an vu’wI’ job credibility yInob laura fuentes qoghDu’DajDaq Qul ghom je. DeSDu’ poH rap social media platforms je discreet qoghDu’DajDaq lutebjaj tagh arcadio lillo jan mendoza mIgh. pImchugh chuqmey poHmey ghomchoH HurDaghmey, neH Qap maH je public ngu’ je potential influencer action DoS jImonqa’ pagh.

For all those who wanted to go a little deeper, the website of Horrores Ejemplares was opened to the public. It included all the stories that were being published and it explained what type of event was going to be held in Alcalá de Henares on October 31st.

The fake frame of Cervantes

The turning point in the story took place one week before the event of October 31st. On Monday, October 24th, a mysterious foundation announced that it had in its possession a painting with a real portrait of Miguel de Cervantes.It was the Khronos Foundation and its evil leader Arcadio Lillo de Mendoza.

The news took shape in an astonishing interview conducted by Lillo de Mendoza in Cadena SER. At the end of the program, a call from Dr. Fuentes warned about the plans of a diabolic invasion and the infection of those attending the false presentation of Cervantes’s painting.

Cadena SER Miguel de Cervantes

The news that jumped on Cadena SER  also began to get spread by other media channels that picked up those strange announcements. Fandom got the majority of the media contacted to participate in the story and there were some who even joined producing their own material with the narrative material provided by the agency. All the different narratives prior to the day of the event, October 31st, were displayed. The public call was made in two parts: one part was institutional, with the City Council explaining the details of the action, and the other part was the appeal of Urano’s Order, a brotherhood that defended the good, to which Cervantes had belonged. They defended the city fighting evil on the 31st with the help of a magic tool that was transformed into a mobile app.

10.000 attendants

The call to action was completed with the distribution of flyers that referred to the official sites of Horrores Ejemplares and Urano Files, a page in which you had to solve a riddle to get in and learn more about the details of the story. Some of those details were related to its narrative universe, cosmology, other characters, biographies, etc.

All the work culminated on October 31, with a large event where more than 10,000 people attended, crowding the center of Alcalá and exceeding any established prevision. Hours before the activity began, thousands of people showed their interest on the open zones dedicated to the makeup of the characters and asked questions to some of the extras that were already acting in the historic center of Alcalá. Shortly after 8pm, the unforgettable event began and wrapped up with transmedia production pioneer in Spain.


10.000 Attendants to the event
80.000 People reached in RRSS
15.000 Views on the videos with the pre-event material
120 People in a multidisciplinary team

Dressed as a great event, this activity had, in fact, an added success. Beyond the numbers of attendants, there was an approach of Cervantes’s figure to the youngest through a narrative proposal and an immersive game in which the most adventurers traits of the writer’s life stood out. It generated the interest of the younger ones with a biography they probably didn’t know about and that was the base material for a story with which they throbbed and to what they got involved