When web design does care about age
Librio is a company with a great idea: create personalized stories in which your child (or nephew, or grandchild, or whoever) is the main character. This Swiss company hire Fandom to work on the double challenge of spreading a brand personality inspired by the first book that distributes Librio’s story and making UX and UI proposals in a web platform that needed to be designed so that it will use by children who hardly speak, those grandparents that are not used to work with digital environments and the well-prepared adult profiles that can deal with complex approaches. In addition to the adaptation of the brand, with a slight restyling on the identity built on the illustrations of Nicholas Elliott – the artistic director of the project – Fandom helped in a project that in three weeks (during the Christmas campaign of 2017-2018) managed to sell 2,500 books.
Background
Librio is a Swiss company founded by people from several countries. It brings together entrepreneurs, artists, ex-googlers and programmers who try to combine art and technology to create unique children’s books. For this, Librio uses cutting-edge technology and, at the same time, a traditional storytelling. In addition, it is a company with defined principles of corporate social responsibility, committed to the environment and support for children. It is a company with a classic product but reinvented.
Experience and user interface
Librio’s website is the main point of contact of the brand with its customers; it is its main showcase, where it shows its values and value propositions as a brand but also the point of sale. Librio trusted Fandom to propose the design of this key space for his business.
The challenge was to design an online store, explaining the services offered by the company and creating a brand with a common thread, a defined identity, and a constant coherence. UX’s approach and the development of the interface needed to walk along with the sale process at all times and not to imply a barrier that blocks the conversion objectives of the web.
Librio’s website offers the possibility of completely personalize the protagonist of the book, choosing its name and its appearance. The issues that this process can cause at the level of development and design were one of the key points of Fandom’s work.
Identity on time
Librio’s project was born with a clock over the heads of all those who were in the adventure: the web had to be launched on the market in time for the Christmas campaign of 2017. That is why, at the design level, the web programming developments, the systems of manufacture, the distribution of the product and the UX and UI jobs, were combined with the formalization of the brand. This generated the necessary visual elements for the design of the web. The logo, colors, typography and, in short, Librio’s style, were coherently organized by Fandom into a visual brand system and condensed into a brand guide drawn up in the shortest time so that Librio would not arrive later than Santa Claus.
Success looking towards the future
Fandom’s jobs for Librio was translated into a web page that responded exactly to the needs of the brand, both visually and functionally. The usability of the website and its attractive style for the target audience have made Librio a successful project since the moment it was born, arriving at the Christmas campaign of 2017 (which supposed only three weeks in the market) with more than 2,500 sold books around the world.
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