Working for brands with a lot to tell from the beginning
Fandom is an agency specialized in generating brand content through cutting-edge techniques from the entertainment industry such as transmedia storytelling or gamification. We create and develop powerful brand narratives and we put them towards design, advertising, press, events, social media actions and any other media, format or platform.
Fandom: we tell stories, we build brands
If your brand has something to tell, Fandom is the agency that will walk along with you so your story can take shape into words, images and, above all, ideas. We understand branding and business communication as a process that goes beyond a business relationship between a company and its customers. Our aim is to connect people through stories and experiences.
We came up with a new kind of agency for an innovative commercial relationship and a different way of conceiving business
From our logo to our conversations, our image, our campaigns and our way of understanding communication, popular culture is part of Fandom’s DNA. There are so many great stories, shared by millions of people throughout the world that brings up deep passions. We think that not exploiting that potential for business communication, and especially for branded content actions, is a waste.
Brands that already know what the Fandom Business is
At Fandom we work with brands of all types, sectors and sizes. We work on conventional projects and others… Others definitely not so conventional. In any case, our method and philosophy have been the keys to an effective and successful client-agency relationship.
Fandom is a company that from its beginnings bets for new business models, new forms of business organization (glass structures, proportionality in employers and employees salaries, flexibility and creative incentives) and constant innovation. We do so by conviction and because, as it happens in fiction, we believe that on the long run the good guys always win. This is why we have a series of unwavering values, that we defend in every project and that we portray in each one of the brands with which we collaborate.
The 21 Fandom Business Values
At Fandom we do not trust the power of the dark side, we do not like the price of the power or its scars. We do not want to be simple mercenaries (except if it’s with Stallone or Statham) and we strive to give everything in every project just like Nicolas Cage in each one of his roles.
If you do not treat your fans with enough consideration, their response when you call them is probably similar to Vito Corleone’s: “You ask without any respect, not as a friend. You don’t even call me a godfather. ” For Fandom, respect is an important word.
Always act according to your morality without considering that this may lead to negative consequences (although we hope that they are not as bad as those of Ned Stark).
All power carries a great responsibility. The more confidence a company places in us, the more responsible we feel to spoil and care about something as fundamental to any company as its brand.
Loyalty is basic for Fandom. Based on work and trust we aim to establish business relationships founded on loyalty.
In the long run it is always worth going with the good guys. No matter how seductive the dark side is in short term, the path of good is always stronger in the long run.
Even in the defeat, it is more comforting to live up to your principles and beliefs than betray them to win inconsequential battles.
Take advantage of your five minutes of glory to endure and be remembered. If you do not take advantage of the moment, maybe nobody will remember you in the future.
Be extremely cautious with your approach and, above all, with your actions, since you can irreversibly alter the future. And here there are no bald guy to save you…
As you deepen more into stories of more characters, you will be liked much more to less people.
The automation of processes and exclusively rely on artificial intelligence will make that the response to the problems will always be mechanical and there won’t be life beyond that algorithm.
When the machines are in control and you only find insufficient mechanical responses to a problem, the solution should be as forceful and imaginative as androids traveling through time.
Putting the end before the means may not be a success in absolute terms. The achievement of the goals must be evaluated contemplating the losses suffered in the process.
Given the dilemma of falling short or giving everything, there will always be people who thank you for acting as if there was no tomorrow and show what the road of excess gives of itself.
Knowing and using the latest technological advances gives you a competitive advantage that is more than remarkable.
If you use technology not as something exclusive and dark, but as something fun and effective, your level of coolness will increase to epic levels.
Do not trust appearances: a green wart with a cane can tan your back. Sometimes there is a lot of potential hidden behind a bad image.
Double check all the pacts and alliances you establish. An unfair term can ruin all your plans.
Sometimes a change of image is the first step for a change of attitude.
If you put together things that are cool (like mutants, martial arts, Italian renaissance, pizzas …) the result can only be successful.
Sometimes your client does not tell you everything you need to know.
Every situation improves with a catchy song.
We work for the good but…
The partners and workers of Fandom keep a dark secret: we have all agreed that, when the stars are back in position and Cthulhu escapes from his seal in the submerged city of R’lyeh, we will be at its service. However, while we wait for the day in which we have to do a brandbook to Cthulhu, we prefer to do good.